One of the UK's first Urban Regeneration Companies (URCs), New East Manchester had no set formula or precedent to follow when they came to us asking for an identity to fit their mission of regenerating one of the country's most deprived areas.

Getting community buy-in through effective communication was the only way this ambitious team of regeneration professionals would be able to realise their visions for the area. They needed strong and effective communication.

We developed their original brand, website, annual reports, hoardings and bid documents, and continue to produce various communications. They're now one of the UK's most successful URCs and since those early days there's been a new stadium, the 2002 Commonwealth Games, hundreds of new homes and workspaces and an 'Urban Village' to top it off.

www.neweastmanchester.com