Having scored highly with Chiesi Ltd (formerly Trinity-Chiesi) in their original brief to develop a new website and internal rebrand, we were asked to turn our attention to their commercial products portfolio.

The Quest branding was developed to encompass a number of different attributes of the product range, the company and the service they provide: Quality, Efficiency, Service and Trust. The new brand brought together a wide variety of generic cardiovascular and musculoskeletal drugs to allow for a more focussed sell concentrating on the complete Chiesi offering, not just the cost benefits.

What we produced gave this range of products a whole new gravitas and they went down a storm with the sales team at their annual conference. Since then the Quest portfolio has gone from strength to strength and the product range is being expanded further.