With the combination of market understanding, a strategic approach and effective design, Creative Lynx deployed a personalised, integrated and highly targeted campaign to attract key decision makers from the Northwest printing industry to an Express Print Solutions exhibition.

Xerox production reseller Express Print Solutions recently commissioned Creative Lynx to encourage key decision makers from Northwest print companies, to the Manchester City stadium, for an informative and educational exhibition on digital printing. The event was a sales platform that also provided a business incubation point for several printing companies who predominately use litho print. Advising them how, with digital print, they can make more money!

Individual experts, supported by Creative Lynx were on hand at the exhibition to demonstrate the market leading Freeflow web services, XM Pie and Profit accelerator packages. With a clearer profile of their potential customers identified, the data collated from the campaign will now help Express Print Solutions target their market with more precision.

“With Creative Lynx’s extensive knowledge about our sector and our long standing relationship, their services were invaluable in helping us get our unique proposition right on the two days. Creative Lynx were instrumental in helping us organise and fill the exhibition with key decision makers from the Northwest printing industry. We really couldn’t have asked any more from an agency. In fact, Xerox’s marketing team was astounded with the turn out over the two days.”
Dale Needham, Managing Director, EPS