Creative Lynx have recently won a much coveted Pharmaceutical Marketing Effectiveness Award (PMEA) for Brand Revitalisation, for their work with Wyeth on Zoton FasTab.

Established 5 years ago, the PMEAs have become a benchmark for high achievement in the pharmaceutical industry and are seen as a true accolade for the winning companies.

This year the Brand Revitalisation category was hotly contested, with 5 companies making it through to the finals, but Zoton FasTab proved to be a clear winner with the judges.

Stuart Wilson, Managing Director of Creative Lynx, collected the award with the team from Wyeth. "To win an effectiveness award is always pleasing, as it shows that what we are doing is really working in the marketplace. To win one for brand revitalisation, for a brand that we have worked on for over 7 years, is even better. This is real evidence of what can be achieved by building a strong client relationship and never being afraid to push the boundaries both creatively and strategically," he commented.