As part of their follow on campaign to promote late night shopping in Manchester, Creative Lynx deployed an unusual approach to grab peoples' attention this half term. Their Primark window display, complete with "human mannequins", who winked, waved and blew kisses to passing shoppers and commuters, couldn't help but raise a smile with most people, even on a cold February morning.

Following their hugely successful "Bags More Time" campaign last year, Creative Lynx has recently been involved in the development of further materials to raise awareness of late night shopping for the Manchester City Centre Management Company (MCCMC).

Figures for Autumn 2005 have revealed the initial success of late night opening, with some retailers reporting that 20% of their weekly takings are generated between the hours of 6pm and 8pm. On average, retailers have reported a 17% increase in takings during the "after work" selling hours. The integrated follow on campaign has been designed to maintain this momentum and promote the whole city centre evening experience.

Targeted at people who live and/or work in the city centre, the campaign consists of marketing materials such as posters, flyers, bags, bus backs and a dedicated website, www.bagsmoretime.com. A team of "human mannequins" were also hired during the half term break to launch the campaign with a flourish. They appeared at Primark, Marks and Spencer and Manchester Arndale, distributing leaflets and badges, and they certainly caught the attention of the crowds - particularly when they blew kisses at unsuspecting passers by!

"Having worked closely with Creative Lynx on the initial campaign we were confident that they would pull out all the stops to ensure the continued success of late night shopping, and we have certainly not been disappointed, "said Jo Flaherty, Marketing Manager, MCCMC. "We have had an excellent response so far, from both the public and the city centre retailers."