Manchester based design agency Creative Lynx recently completed an integrated marketing campaign for Manchester City Centre Management Company, designed to promote new late night trading in the city centre, Monday to Saturday .

The campaign was launched on Tuesday, May 31 st as over 120 retailers including Selfridges, Marks & Spencer, Debenhams, Primark, French Connection and Manchester Arndale kept their doors open until 8pm for the first time; together with involvement from theatres, restaurants, hotels and transport operators .

Creative Lynx developed an integrated marketing campaign working closely with the City Centre Management Company, MCCMC, over a number of weeks. Built around the slogan ‘Bags More Time??’, the campaign spans a number of traditional marketing vehicles including bus and metro posters, shop window posters, toilet-back posters and JC Decaux 6 sheet posters, as well as a 48 sheet billboard poster, flyers, interactive mediums including the campaign’s dedicated website, and more off the wall items such as badges and sweets .

The campaign has been designed to paint a picture of Manchester as a European city which is a relaxing place to shop, dine and enjoy.

The City Centre Late Night Experience Opening Campaign marks Creative Lynx’s biggest project to date for City Centre Management, the MCCMC.

Lisa Barker, Marketing Manager at Manchester City Centre Management Company, comments: “We have worked very closely with Creative Lynx to ensure that the campaign encompassed and reflected the diversity of the sectors within the city centre. We knew very early on with this project that Creative Lynx would deliver, and deliver to the highest standard. We’ve been delighted with the campaign materials the agency has produced, and as expected, we’ve had a great response from both the public and Manchester’s retailers.”

Sue Crossley, Creative Lynx Director, comments: “Following on from the success of this project we hope to work on similarly impactful campaigns for the organisation in the future.”