Leading Manchester-based design agency Creative Lynx is currently working with Xerox resellers Document Express and sister company Express Print Solutions to raise the profile of the two companies.

Tasked with re-branding and producing a new portfolio of marketing materials for the Greater Manchester-based Xerox resellers, Creative Lynx aims to position Document Express and Express Print Solutions (EPS) at the forefront of the industry, through the implementation of an integrated marketing campaign featuring both e-communications and print.

The latest permutation of the campaign has involved direct
e-marketing tactics for both Document Express and EPS, designed to reinforce market awareness and further establish Document Express/EPS' credibility in the local business to business market.

Internal feedback regarding the campaign has been positive in terms of content, design and the focus it has provided for the Document Express/EPS telesales teams. Customer feedback has also been extremely encouraging

But the response figures speak for themselves: Over 30% of contacts showed an interest in Document Express/EPS. Of that 30%, almost 7% sought further information.

Creative Lynx's innovative designs were aided in reaching such a large audience by the fact that Document Express and EPS backed up these emails with properly planned and focused telesales follow-up sessions which ensured the maximum return on the pieces.

Marketing Manager, Simon Guest, said: "This is an exciting time for the company. Until the implementation of the new marketing strategy in Jan 2005, our marketing activity had been relatively ad hoc. We are enjoying working with such a high calibre agency and with their help we have significantly improved our market penetration and brand profile, generated market awareness and increased customer enquiries. With Creative Lynx's support and the results demonstrated to date, we are confident this integrated campaign will effectively reach our target audiences across the North West and generate the return on investment we're looking for."