EADV Florence

26.11.2004

The 13th EADV (European Academy of Dermatologists and Venereologists) Congress was recently held at Fortezza da Basso in Florence, Italy. For this congress Creative Lynx produced a variety of print materials ranging from Symposium Invitations to Speaker Abstract Booklets for one of Serono International's recently European approved dermatology products, Raptiva ® (Efalizumab).

In conjunction with producing the printed materials, Creative Lynx also orchestrated a Serono social event entitled 'A renaissance in the treatment of psoriasis' for 250 international guests at the Palazzo Gerini, once a residence of the esteemed Medici family in Florence. The evening was in fact a cultural blend which began with Italian fine food and wine along with tabletop entertainment consisting of custom designed Raptiva® crackers and puzzles and concluded with the unique entertainment of famed BBC Presenter, and past Sotheby's Director, Tim Wonnacott.

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