Creative Lynx are celebrating this month with Genus Pharmaceuticals as their emollient cream Cetraben enjoys its best ever month with sales topping the £400,000 mark.

February marks the product's best selling month since Genus acquired the brand in 2006. Working alongside the in-house marketing team, Creative Lynx have been behind the products' most recent advertising campaigns targeting prescribers as well as the recent Cetrapump
packaging launch.

Tony Griffiths, Marketing Manager for Cetraben commented on the success of the campaign "Since we launched the latest Cetraben campaign we've seen sales increase by over 50%, an incredible increase on what was already a high volume product. It'll be interesting to see where it goes
from here."

The cream to treat eczema, dermatitis and other dry skin conditions works by trapping moisture in the outer layers of skin, preventing it from evaporating and drying out the skin. A process highlighted in the latest campaign featuring the 'liquid' hand cooled and soothed by Cetraben cream.