Treatment for Attention Deficit Comes to Creative Lynx

After a hugely successful series of eDetails for Janssen-Cilag's Concerta XL, a once daily, 12 hour control for young sufferers of attention deficit hyperactivity disorder (ADHD), Creative Lynx has been appointed as the lead creative agency for the branding and marketing of the product.

After designing the original Concerta XL eDetail for Janssen-Cilag and subsequently being asked to deliver eDetails across a range of other products, the senior marketing team asked Creative Lynx to take the lead across all the creative for Concerta XL.

Speaking of the appointment Gary Monk, Senior Product Manager at Janssen Cilag commented "We've long been impressed with Creative Lynx's digital capabilities and the success of the eDetails they have produced for us. We asked them to come up with some creative concepts for a new campaign and were really impressed with the quality and creativity behind their work. We wasted no time in appointing them."

Digital Director at Creative Lynx, David Hunt commented "We've been working with Janssen Cilag for some time now on their eDetail aids and had built a healthy relationship based on good solid work but we wanted to show them what more we could do with our creative teams. We've spent time building a strong reputation for digital design and development but we also have an award winning creative team which we wanted to demonstrate to the Janssen-Cilag team.

"We were thrilled when we were appointed as creative agency for Concerta XL. It just proves what we've always said that its our combination of design pedigree and our digital expertise that really sets us apart."