Cetraben Campaign Through to Awards Finals for Effectiveness

The awards recognise marketing in the pharmaceutical industry that delivers tangible results for the brands they are promoting. In this year’s awards Cetraben has been selected in the brand revitalisation category for the dramatic impact the campaign had on what were previously flattening sales figures for the emollient cream.

Working closely with the marketing team at Genus Pharmaceuticals, Creative Lynx created the integrated campaign to launch the products new innovative packaging and helped the brand become established as the lowest priced branded emollient in a waste-saving pump.

The winners will be announced at the awards ceremony on December 2nd at the Dorchester Hotel in London.