Having worked with AstraZeneca's oncology team on previous projects, we were asked to create a suite of interactive A/V touchscreen presentations for use by healthcare professionals at exhibitions and conferences. Incorporating our eDetailing expertise, we developed a unique set of A/V presentations to reinforce AstraZeneca's position as leaders in the field whilst informing and educating their customers about their product portfolio.

It was important that the A/V presentations were easy to use, manage and re-deploy so software considerations were key. We optimised the systems for touchscreens and closed the marketing loop with an integrated system to capture valuable customer data.

The content contained in the A/V presentations is media rich, with animations, videos and interactive elements to engage the user whilst reinforcing the key messages. Such was the success and positive response that since launching, the presentations have been re-deployed globally at all relevant major oncology congresses.

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